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Research papers

Which dog? Which tail?

In real life central and decentralised research departments exist side by side. Their relative strengths depend on staffing, budgets and the stage reached by the company in the central vs local autonomy cycle. Since both types of department exist,...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Jane Kalim, John Rutherford
Company: Shell Global
June 15, 1988
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Citation

Kalim and Rutherford (1988a, June 15). Which dog? Which tail?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/which-dog-which-tail-